As an illustrator, should I only have one main style?

I engage in creativity not only within the realms of branding and graphics but also as an artist specialising in illustration.

I enjoy expressing my art in diverse styles, though at times, I ponder whether this diversity may lead people to perceive a lack of a consistent brand in my works.

When I embark on projects featuring various styles, it feels like I might be compromising a potential "brand." Yet, my passion lies in experimentation and embracing the learning process from different styles, allowing me to express them authentically.

Is it necessary for us all to distil our illustrations into a brand, doing only one style, risking stagnation, and labelling it as a robust style, foregoing exploration outside of that defined boundary?

Exploring the prospect of creating a personal brand across various illustration styles within our overarching brand requires certain considerations:

Foremost, a clear purpose must be defined.

Whilst crafting a personal brand isn't inherently complex, ensuring your illustration style seamlessly aligns with your authentic self and its organic operation poses a nuanced challenge.

You may showcase ten different styles of your illustrations, with the understanding that potential clients might be drawn to just one. Some styles may be more of personal passion projects than revenue generators, yet preserving them is crucial. You never know when a client might express interest in a particular style.

Over the years in my own journey as an illustrator, I've enjoyed creating a diverse array of styles. While a few styles have become recognisable as distinctly mine, not every style carries that immediate association. I believe it's essential to limit the primary showcase maximum three to four styles, if not just one. Attempting to establish recognition for all ten styles may dilute your brand, making it challenging for people to attribute the art to you based on a single style.

I guess as an illustrator exploring different styles, clients may be drawn to you because they know "you," rather than recognising a specific style of your work. While similar styles by other artists may be equally appreciated, clients choose you for the personal connection they've established with you.

Therefore building your brand extends beyond illustration style to encompass your unique identity. It's an additional effort with potentially fewer direct benefits, but I pursue it out of passion.

For those driven by business or financial motives in building an art style as a brand, focusing on 1 or 2 styles may be more strategic. Societal norms often suggest adaptability, but the reality is that no one can replicate your essence.

My conclusion is: Whether or not you should have only one strong style as an illustrator depends on various factors, including your personal preferences, career goals, and the demands of the market. Here are some considerations to help you decide:

Advantages of Having One Strong Style:

1. Brand Recognition: A consistent and distinct style can make your work easily recognisable, leading to stronger brand identity.

2. Target Audience: A specific style may resonate more strongly with a particular target audience, making your work more appealing to a niche market.

3. Marketability: Clients and employers may find it easier to understand and market your work if it has a cohesive and recognisable style.

4. Efficiency: Working in one style can enhance your efficiency and speed, as you become more adept at producing consistent results.

Advantages of Having Multiple Styles:

1. Versatility: Different styles showcase your versatility as an artist, allowing you to take on a broader range of projects.

2. Creative Exploration: Multiple styles provide room for creative exploration and experimentation, preventing artistic stagnation.

3. Adaptability: A varied portfolio allows you to adapt to different client preferences and project requirements.

4. Personal Satisfaction: Exploring various styles may be personally fulfilling, allowing you to express a diverse range of artistic ideas.

Considerations:

1. Target Audience: Consider the preferences of your target audience. If your clients or followers appreciate variety, having multiple styles may be an asset.

2. Market Trends: Assess current market trends. Some markets may favour illustrators with a consistent style, while others may value versatility.

3. Career Goals: Your career goals play a significant role. If you aim to work with specific clients or in certain industries, understanding their preferences is crucial.

4. Personal Fulfilment: Consider what brings you personal satisfaction. If you find joy in exploring and expressing yourself through various styles, it may be worth maintaining diversity.

Ultimately, there is no one-size-fits-all answer. Some successful illustrators have built their careers around a single strong style, while others have thrived with a diverse portfolio. Finding the right balance that aligns with your artistic vision, career goals, and market demands is key. You can also experiment over time and adjust your approach based on the feedback and opportunities you encounter.

And remember this is your brand too.