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MID AUTUMN FESTIVAL
The Mid-Autumn Festival is a harvest festival celebrated in Eastern Asia, such as China, Taiwan, Macau, Vietnam, Hong Kong, Korea etc.
I've created the mid-autumn festival graphic for DFS in-store, inspired by the festival food "moon cake".
The below is how the traditional mooncakes look like.
Below: I've come up with 4 Mooncakes graphic as the key elements.
Below: Light boxes in store, and the graphic has been converted into Asian lanterns.
Below: Plyon and signages instore.
Below: Flyer
Below: EDMs in multi-languages.
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