MEOWGICAL CAKE & BAKE SHOP
Meowgical Cake & Bake Shop is a Bakery in Hong Kong, the store specialises in custom-made birthday cakes for customers and selling limited edition festive pastries.
The founder, Mina, wants to incorporate a cartoon with a unicorn-like cat creature with colourful patterns into the concept of the logo. After some research and a few brainstorming sessions, I created the following branding design and packaging templates for the Start-up.
Mina was very happy with the whole creative direction, especially because I was able to visualise the “cat-unicorn hybrid” she envisioned in a graphic that she liked.
Below: Stationery
Below: Part of the brandguide.
Below: One of the all time best seller, the packaging of Mina's "Half-baked Soufflé Cheesecake".
Below: Limited festival pastries package.
Below: Jar for pastries.
Below: Paper bags.
Below: Flyers, Brand focus and products focus, Lunar new year flyer.
Below: Comapny website. (Web Design software: WIX)
Below: Social Media promotional pages and images.
