JACKSO.COM
Jackso.com was a new Hong Kong a deal-of-the-day website featuring discounted gift certificates usable at local businesses, targeted to teenagers and young adults launched in 2009.
I created the brand guideline including the brand logo and offline Stationeries."Jack So" sounds like a Cantonese male name, and the pronunciation means "good deal" in Cantonese. As young adults are the targeted audiences, the client demanded a cartoon image (the "Jack So" guy) included in the logo with bright colour such as orange and lime green.
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The client was delighted about the brand guide and gave me very positive feedback.
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Below: Namecard
Below: Stationeries
Below: Brand guideline cover.
Below: Basic logo information, placement, fonts, colours in the brand guideline.
Below: The supergraphic placement pages in the brand guideline.
Below: Name card, Letterhead, Envelope in in the brand guideline.
Below: Name card, Letterhead, Envelope in in the brand guideline.
